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Tips to boost your digital marketing in 2020!

The start of a new year is a great time to reassess your business direction. But too many businesses focus on profits and balance sheets, without thinking about the strategies that will best attract and retain customers. In 2020, your brand’s online marketing presence will be more crucial than ever. With January fast approaching, we’ve put together a simple checklist to ensure your digital marketing strategy achieves its new year’s resolutions.  Read More

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Do Millennials Respond to Email Marketing

If you’re developing a strategy to target younger consumers, you’re probably being urged to reconsider the value of traditional email marketing.  Read More

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The Line in the Sand -
A Time to Review Your Local Area Marketing Strategy

For many businesses, the running of the Melbourne Cup seems to be that invisible "line in the sand" which is an indicator that there is less than 8 weeks before Christmas. For some businesses, this means a concerted effort to ramp up their operation to ensure they complete current demand, while for others it may mean their business can "take their foot slightly off the accelerator" after such a busy year. Read More

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Using Beacons to boost brand loyalty

Remember when you couldn’t buy a pack of chewing gum without being asked to join a loyalty program? Thanks to the rise of the smartphone, every frazzled customer who once had a wallet stuffed full of loyalty cards has been able to breathe a sigh of relief. But with consumers favouring apps and social media over traditional loyalty programs, brands face a challenge in keeping their customers on board. Read More

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100 Spam Trigger Words & Phrases To Avoid

Recently we have had a few clients inquire about increasing the open rate for their email campaigns. On inspecting their content we found that it had 'SPAMMY' words or phrases that the client was unlikely to recognise as a 'SPAMMY'. Unfortunately the content was legitimate and in context of our client's business, but to email spam filters the content could have been perceived as SPAM. Read More

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Avoid spam filters with 5 easy steps

If your business is spending valuable time putting together email marketing campaigns, it’s important to know that your message is (literally) getting through. If it’s not, your customer’s spam filter might be to blame.  Read More

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What is the difference between CX and UX

CX is short for Customer Experience, and it refers to the entirety experiences your prospects and customers have with your business. It includes every interaction that anyone has with your company or brand, regardless of your involvement. Meaning it includes your ads in magazine, billboards, visits to your website, sales materials, direct communications with prospects and customer, even someone driving by your business and looking in the window. It is the umbrella that covers it all, and both UX and UI fall under CX. The best way to think of it is everything and anything that could create, foster, strengthen or destroy an experience or relationship with either a prospect or a customer. Read More

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How will Google's latest mobile-friendly update affect your website?

On April 21, Google finally launched the mobile-friendly algorithm update that they have been warning about for last two months. Even though there will inevitably be websites that lose a significant amount of traffic, this update is not intended to punish any single site. The primary motivation behind this change is Google’s desire to improve user experience for all mobile users.  Read More

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One More Thing - The Apple Watch

After years of speculation, rumours and second guessing, the long awaited wearable device from Apple was announced by Tim Cook, the Apple Watch. Read More