British craftsmanship showcased in China

British craftsmanship showcased in China

Britain's national tourism agency Visit Britain, London Luxury Quarter and British Airways are bringing 'London Luxury. By Appointment' to China.

The program, to take place from September 17 to 19 at The Langham Xintiandi, Shanghai and from September 24 to 26 at The St. Regis, Chengdu, will offer visitors a chance to interact with London’s finest luxury and bespoke brands in China. Participating brands include Fortnum & Mason, Browns Fashion, Gieves & Hawkes, Floris London, Selfridges, John Lobb, Bremont Watches, Jaguar, The Langham London and Hakkasan.

The six-day showcase includes day-time workshops and one-on-one appointments with brands and partners for individuals, luxury travel buyers, member’s clubs and the media, with cocktail receptions each evening.

Invited guests will have the opportunity to get up-close-and-personal with artists, craftsmen, chefs and personal consultants from some of Britain’s most iconic brands, including watchmakers, world-famous London stores and fashion houses, perfumers, bespoke tailors and shoemakers, restaurants and hotels.

“We have seen amazing growth in Chinese visitors in the past two years – surpassing spending of other international visitors – and we are doing more to ensure they have an unforgettable experience. So it is hugely exciting to bring a taste of that directly to consumers in China,” said Mark Henderson, chairman of London Luxury Quarter, which encompasses Bond Street, Mayfair, Piccadilly and St James.

Robin Johnson, head of overseas operations and China project director for Visit Britain, added: “Chinese visitors are more independent and sophisticated than ever before. They are looking for experiences that are unique, that show-off the best in British craftsmanship, and ‘London Luxury. By Appointment’ is a great platform to give a taste of just that.”

Article by by Insideretailasia on August 27, 2014