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Onesend Blog

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100 Spam Trigger Words & Phrases To Avoid

Recently we have had a few clients inquire about increasing the open rate for their email campaigns. On inspecting their content we found that it had 'SPAMMY' words or phrases that the client was unlikely to recognise as a 'SPAMMY'. Unfortunately the content was legitimate and in context of our client's business, but to email spam filters the content could have been perceived as SPAM. Read More

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Avoid spam filters with 5 easy steps

If your business is spending valuable time putting together email marketing campaigns, it’s important to know that your message is (literally) getting through. If it’s not, your customer’s spam filter might be to blame.  Read More

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What is the difference between CX and UX

CX is short for Customer Experience, and it refers to the entirety experiences your prospects and customers have with your business. It includes every interaction that anyone has with your company or brand, regardless of your involvement. Meaning it includes your ads in magazine, billboards, visits to your website, sales materials, direct communications with prospects and customer, even someone driving by your business and looking in the window. It is the umbrella that covers it all, and both UX and UI fall under CX. The best way to think of it is everything and anything that could create, foster, strengthen or destroy an experience or relationship with either a prospect or a customer. Read More

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How will Google's latest mobile-friendly update affect your website?

On April 21, Google finally launched the mobile-friendly algorithm update that they have been warning about for last two months. Even though there will inevitably be websites that lose a significant amount of traffic, this update is not intended to punish any single site. The primary motivation behind this change is Google’s desire to improve user experience for all mobile users.  Read More

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One More Thing - The Apple Watch

After years of speculation, rumours and second guessing, the long awaited wearable device from Apple was announced by Tim Cook, the Apple Watch. Read More

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British craftsmanship showcased in China

Britain's national tourism agency Visit Britain, London Luxury Quarter and British Airways are bringing 'London Luxury. By Appointment' to China. Read More

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E-Commerce Is Not Eating Retail

The recent headlines about retailing are nothing if not provocative. “Shoppers Are Fleeing Physical Stores.” “The Great Mall Exodus.” “Macy’s Confronts the Crisis of the American Mall.” They seem to bolster Marc Andreessen’s prediction that by the end of this decade “retail guys are going to go out of business and e-commerce will become the place everyone buys.” Read More