Using Beacons to boost brand loyalty

Remember when you couldn’t buy a pack of chewing gum without being asked to join a loyalty program? Thanks to the rise of the smartphone, every frazzled customer who once had a wallet stuffed full of loyalty cards has been able to breathe a sigh of relief. But with consumers favouring apps and social media over traditional loyalty programs, brands face a challenge in keeping their customers on board. Read More

• Date - Wednesday, November 06, 2019
• Author - Scotty Thomas